Overview
Varlo is a performance apparel brand focused on triathlon, cycling, and multi-sport athletes. The company designs technical racing kits, triathlon suits, cycling apparel, and training gear built for speed, comfort, and durability.
Founded by triathlete and former track athlete Soj Jibowu, Varlo aims to combine high-performance sportswear with a mission to grow and diversify the endurance sports community.
Today, Varlo produces a wide range of gear for athletes including triathlon suits, cycling jerseys, running apparel, and everyday training clothing designed for multi-sport performance.
The Mission Behind Varlo
Varlo was created with the goal of making endurance sports more accessible and welcoming to athletes from all backgrounds.
Founder Soj Jibowu launched the brand after discovering triathlon and wanting to help more people see the sport as exciting and approachable rather than intimidating.
The company emphasizes three core principles:
• High-quality technical apparel
• Innovation and performance design
• Building a more inclusive endurance community
Varlo has positioned itself as a “gateway” brand helping new athletes feel welcome in triathlon and cycling.
What Varlo Makes
Varlo produces apparel designed specifically for endurance sports, including:
Triathlon Suits
Performance tri suits built for swimming, cycling, and running in a single garment. These suits prioritize aerodynamics, comfort, and moisture management for racing.
Cycling Apparel
Cycling jerseys, bib shorts, and riding gear designed for long training rides and competitive cycling.
Multi-Sport Training Apparel
Varlo also produces running apparel, training gear, and lifestyle clothing designed for athletes who participate in multiple endurance sports.
Their product lineup includes items such as jerseys, bib shorts, base layers, tri suits, hats, and bags built for both racing and everyday training.
What Makes Varlo Different
Performance-Driven Design
Varlo works with designers, textile engineers, and athletes to develop apparel optimized for endurance performance.
Technical Fabrics
Many of their kits use advanced fabrics designed for breathability, stretch, and aerodynamic performance during racing.
Representation in Endurance Sports
Varlo is widely recognized as one of the few Black-owned brands in the triathlon and cycling apparel industry, helping bring new perspectives and representation to the sport.
Community-Focused Brand
Through athlete sponsorships and ambassador programs, Varlo works to grow participation in triathlon around the world.
Varlo in Professional and Amateur Racing
Varlo apparel is used by both professional and age-group athletes in triathlon and cycling events. The brand also partners with organizations and race series to design technical race apparel and merchandise for endurance events.
These partnerships help introduce the brand to athletes at races and expose more people to triathlon and multi-sport competition.
Who Varlo Apparel Is For
Varlo gear is designed for:
• Triathletes racing sprint to Ironman distances
• Cyclists training and competing on the road or gravel
• Multi-sport athletes who swim, bike, and run
• Endurance athletes who value performance apparel
The brand aims to serve both elite competitors and newcomers entering the endurance sports world.
Why Apparel Matters in Triathlon
In triathlon, clothing must perform across three different disciplines. The best triathlon suits are designed to:
• Dry quickly after the swim
• Reduce aerodynamic drag on the bike
• Stay comfortable while running
• Provide muscle support and breathability
High-quality triathlon apparel can improve comfort and efficiency throughout the race.
Summary
Varlo is a modern triathlon and multi-sport apparel brand focused on performance, innovation, and inclusion. Through technical race kits and athlete-driven design, the company continues to expand its presence in the endurance sports world while encouraging more athletes to participate in triathlon and cycling.